Wacom planned to release new Cintiq Pro products slightly after one of their competitors was set to release theirs.
We created a digital campaign to emphasise the advantages of the new Cintiq Pro products and captivate consumer excitement for its December 2017 release date.
Route 1
A Bigger Family
The Cintiq Pro is getting bigger and the family is growing. Let’s bring this to life.
Headline: Something bigger is coming
Wacom Cintiq Pro is adding two new members to its family.
Route 2
Where Ideas Unfold
Ideas are infinite. That’s why creativity needs more space to grow.
Headline: It’s time for growth.
The first 34 years were just the beginning. Wacom Cintiq Pro is now adding two bigger, bolder designs into the fold.
Route 2 was chosen to be developed by the client
Copy development - product specification
